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Star Power meets AI: Google’s Gemini to launch celebrity-inspired chatbots

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Star Power meets AI: Google's Gemini to launch celebrity-inspired chatbots

Google is pushing the boundaries of AI technology by developing interactive chatbots inspired by celeebrity personas. Powered by Google’s own large language model, Gemini, these character-driven chatbots aim to revolutionize conversational interactions. 

Unlike traditional models focused solely on information delivery, Google’s new chatbots promise to offer engaging, conversational experiences. Users will be able to customize these AI bots to emulate celebrities, fictional characters, or even create unique personas based on their own imagination. This project has been in development for some time, with Google exploring collaborations with social media influencers to develop chatbots that reflect their personalities.  

While it remains uncertain whether Gemini 1.5 Pro or Gemini 1.0 will be utilized, it is clear that this project operates independently and is not tied to any specific Google platform. However, discussions have taken place about the potential integration of these chatbots with YouTube in the future, hinting at a broader scope for their application. 

This initiative mirrors similar efforts by Meta, which has launched AI characters modeled after influencers like Kendall Jenner, Charli D’Amelio, MrBeast, Snoop Dogg, and Tom Brady on its Messenger app. The concept is also being adopted by the new social media platform Butterflies, indicating a growing trend in the industry. 

Character-based chatbots have gained popularity on platforms like Character.ai, where users can create AI characters by describing their traits and personalities. On Character.ai, users can interact with characters like Sherlock Holmes, Tony Stark, Elon Musk, and Batman, as well as specialized bots for writing assistance, story creation, and dating advice. Notably, Character.ai leverages Google’s cloud services and Tensor Processing Units (TPUs) to train its AI models, further highlighting the synergy between Google’s technological capabilities and innovative applications.